Animated Online Giving Promo

Strong online giving was critical to the future of this church, but there were obstacles to overcome to win support from members.

Many in older age groups had never given donations online before, and there were questions about why it was needed and also some fears if online is actually secure.

This animated video needed to reinforce the overall value that online giving provides toward the mission of the church, that online giving is secure, the positive impact on volunteer efforts, and how easy it is to get started giving online.

To keep engagement high and hit the brand tone desired, we chose a modern, clean, animated style that is fast-paced and positive, upbeat music.

This was broadcasted out in the various the various media channels of the church. On Sundays it was also played as an intro to then have someone talk about the benefits more in-depth.

The church had a goal to get 80% giving online, and the animated video played a huge part in helping it move forward toward hitting its goal.

  • The Bridge
  • February 2015
  • Branding
  • Messaging
  • Art Direction
  • Typography
  • Motion Design
  • Music Design

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