Buzzsprout, a podcast hosting company, was looking to harness YouTube as a platform to spread the word about their hosting platform and energize their base.
As a company devoted to empowering independent podcasters, they recognized the power of video to connect with podcasters and coach them on how to successfully reach their goals.
Having tried to do a few videos on their own and not being satisfied with the results, they came to Fallingscalesmedia wanting to get a significant quality upgrade on the new videos for their channel.
After sitting down with the client to understand the needs and the values of the brand, we drafted ideas of topics for the first set of videos. The first video we produced, a Rodecaster Pro gear review, grabbed 2.3k views in only 2 months with their channel having 67 subscribers.
Although the beginning of starting a channel is usually the toughest to see results, it has been encouraging to see Buzzsprout gaining momentum. In the first 2 months, their subscriber count tripled to 270 subscribers.
In less than 2 years, the Buzzsprout YouTube channel has now increased to over 70,000 subscribers. The numbers are impressive, resulting in many happy new customers that have signed up and stayed with the brand.
Producing, lighting, audio, filming, editing, color correction, motion graphics, and YouTube thumbnail: Jonathan Perkins